SETL
A financial technology company utilising distributed ledger technology to solve real-world problems for the financial services industry.
Our Work
Strategy
Brand Identity
Copywriting
Web Design
Photography
Team
Will Burton
Emma Hutton
Anna Batchelor
Emma Chu
SETL is a London based fintech company creating innovative solutions to help some of the biggest financial institutions rise to the challenge of an evolving financial industry.
SETL use distributed ledger technology (DLT - more commonly referred to as simply blockchain technology) to create platforms designed to modernise and improve financial systems around the world by significantly improving performance, speed, and security of financial transactions.
A combination of pioneering technical innovation led by a team of experienced financial professionals with a deep understanding of the financial industry, SETL are uniquely positioned to help financial services companies rethink business models and strategies.
We worked with SETL’s senior leadership team to create a robust brand strategy built around their knowledge and experience and client centric approach. Being the ‘grown ups’ in the room, not the new kids on the block, makes them ideal strategic partners in a fast-changing industry.
A new identity marries the serious, grown-up approach with a sense of innovation, fun, and optimism. A new mark reconnects with the brand name, conveying flow, transformation, balance, and calm.
New messaging is grown-up, human, and friendly, combining necessary technical jargon with optimistic and empowering language that clients can understand and connect with.
New authentic portrait photography of the SETL team puts a face to the name, showing real people tackling real world problems and emphasising the human side of the business. Combined with colourful, abstract illustration and carefully chosen stock imagery, the website is bought to life in a way that’s warm, friendly, and inviting.
Simple, playful iconography connects with the primary mark and expands the identity into several sub-brands areas. PORTL, an overarching product brand, was created to bring all SETL software components together under one easy to understand offering. And Labs, a home for clients to interact with and try the new technology first hand.
