Verafide
A credential ecosystem helping communities build trust.
Our Work
Strategy
Naming
Brand Identity
Copywriting
Web Design
Team
Will Burton
Emma Hutton
Rachel Lawson
Verafide is a digital platform for creating verifiable credential ecosystems. With Verafide, organisations can create, manage and issue digital credentials that can be instantly verified by other parties.
The varied potential applications of the platform include for example, verification of vaccinations, memberships, qualifications, age, prescriptions and many more.
Created in uncertain times, Verafide is designed to build trust between businesses, organisations and individuals, giving people the confidence to share data simply and securely.
We helped the team behind Verafide create a brand from scratch, starting with a name that not only does what it says on the tin, but also inspires confidence and trust.
A simple wordmark is combined with strong colour and friendly typography to create an identity that feels fresh yet sensible.
Messaging is positive and clear-cut, focussing on the benefit to clients and using every-day language.
To help explain the platform and its potential, the website uses illustrated examples of application to help clients understand what it does, how it works, and the benefits around service provision, security and operational cost.
