Dulwich Diggers
A local, independent, family run plant hire company.
Our Work
Strategy
Naming
Copywriting
Brand Identity
Web Design Illustration
Team
Will Burton
Emma Chu
Dulwich Diggers is a plant hire company supplying diggers, dumpers and other related groundwork equipment to the local South London area.
Specialising in small scale plant machinery designed for working in tight access areas in an urban residential setting, Dulwich Diggers aims to provide the perfect solution for small builders and DIY customers.
Frustrated by unreliable and overpriced local plant hire companies, business owner Patrick O’Connell started the new company when he realised there was demand for a straight-forward, honestly priced plant hire experience.
We created a new name and identity for the business, rooting the brand in the local area, and focussing on what sets it apart from other suppliers – an independent, family-run business offering a personal, hassle-free service, with expert advice for small builders and DIYers.
The new identity mixes classic and technical typography with a simple colour palette of deep and vibrant greens.
Without relying too much on photography, the website uses bold type and illustration to create a welcoming space with simple navigation and a mobile first approach designed with busy builders in mind.
Messaging is friendly, straight-forward and honest, focussing on the key benefits that differentiate the brand from rivals.
“I tasked Will and his team with renaming and branding my plant hire business and I am extremely happy with the result. They took the time to understand the business, how it works, the target audience I am trying to reach and how I wanted the website to come across.”
